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Marketing Unzipped
Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing.
Well, good news—you’re not alone. And you’re definitely in the right place.
Welcome to Marketing Unzipped.
This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you.
Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way.
We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.
Marketing Unzipped
AI and Automation
Welcome back to Marketing Unzipped!
In today's episode I'm talking about how useful AI can be in your business if you use it to support you with your automation. When used correctly AI can free up some of your time and help your business to run more efficiently.
AI has many functions that can be brilliant including the ability to have a 24/7 chat bot function on your website meaning that your customers can be helped even when you're not available.
It's important to be transparent with your customers so that they know that you're using AI and how their data is used by your company. There also needs to be a function that allows them to opt out of their data being used.
Listen on as I share my tips on the platforms that you can use and the ways in which AI can become an agent of your business!