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Marketing Unzipped
Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing.
Well, good news—you’re not alone. And you’re definitely in the right place.
Welcome to Marketing Unzipped.
This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you.
Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way.
We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.
Marketing Unzipped
Why We Buy: The Psychological Biases Your Marketing Is Missing
Why do people pay more for the same cup of coffee just because it's served in a nicer cup?
Why does a limited time offer suddenly make us want something we didn't even consider yesterday?
If you've ever wondered why perfectly designed campaigns flow flat, while quirky, unpolished, those terrible ones, they just go viral, this episode will flip your assumptions completely.
In this episode of Marketing Unzipped, we're talking about the psychology of choice!
Marketing is built on a strategy called Choice Architecture which is the idea that the way a decision is presented shapes the outcome, even if the options stay exactly the same, you're not changing the product, you're just changing the frame.
Imagine that you're at a coffee shop. The menu offers a small coffee for £2, a medium for £3.50, and a large for £3.75. Most people will go straight for the large, not because they need more coffee, but because the price difference nudges them to think it's better value that medium option. It exists to steer the choice only and this kind of behavioural design works because people don't make purely rational decisions. We take shortcuts.
Today we discuss all the ways that you can use that in marketing to grow your business!
Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!
Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.