.png)
Marketing Unzipped
Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing.
Well, good news—you’re not alone. And you’re definitely in the right place.
Welcome to Marketing Unzipped.
This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you.
Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way.
We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.
Marketing Unzipped
Snackable Content: Meeting the Demand for Bite-Sized Information
Summary
In this episode of Marketing Unzipped, Rob Curtis explores the phenomenon of snackable content, which has emerged as a response to decreasing attention spans and the need for quick, engaging content. He discusses the effectiveness of micro content in capturing audience attention, strategies for creating impactful short-form videos, and the importance of balancing brevity with substance. The episode also highlights successful examples of brands utilizing snackable content and provides actionable tips for marketers looking to implement these strategies in their own businesses.
Takeaways
- The average human attention span has decreased to just 8.25 seconds.
- Snackable content is designed for quick consumption and engagement.
- Platforms like TikTok and Instagram have transformed content consumption habits.
- Brands that switch to short, focused content see increased engagement.
- Visuals are crucial in grabbing attention quickly.
- Authenticity and relatability are key to successful micro content.
- Subtitles are essential as many viewers watch videos without sound.
- Content should provide value and be memorable, not just quick.
- Using humor and cultural references can enhance engagement.
- Tracking performance helps refine content strategies.
Chapters
00:00 The Rise of Snackable Content
03:20 Why Snackable Content Works
05:35 Creating Engaging Micro-Content
08:56 Balancing Brevity and Substance
10:52 Examples of Successful Snackable Content
14:51 Building Your Snackable Content Strategy
Keywords
snackable content, micro content, audience engagement, marketing strategies, short form videos, social media, content creation, digital marketing, attention span, branding
Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now!
Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.