Episode 43 - From PAO to Powerhouse: How Waza Media is Transforming Veteran-Led Marketing

In this episode of DogTags to Ownership, we sit down with Alex Milner and J.R. Arce, founders of Waza Media, to explore their journey from serving as Public Affairs Officers in the military to becoming the driving force behind one of the most data-driven marketing agencies in the game.

Alex and J.R. share how their time in uniform shaped their leadership and communication skills — and how they now use that experience to help businesses grow through strategic, analytics-backed marketing. From crafting high-quality lead funnels to boosting conversions and maximizing ROI, Waza Media is proving that the precision and discipline of military service can redefine success in the business world.

Whether you’re a veteran entrepreneur looking to scale your brand or a business owner ready to turn your marketing into measurable results, this conversation delivers insights, strategy, and inspiration.

 Tune in and learn how to apply mission-driven leadership to your marketing strategy — and why data, storytelling, and purpose are the new keys to growth.

Check out Waza Media at https://waza.media/