S2:E15: How a Marine Veteran Created the First Energizing Pain Reliever

DogTags to Ownership

DogTags to Ownership
S2:E15: How a Marine Veteran Created the First Energizing Pain Reliever
Apr 14, 2026 Season 2 Episode 15
Julie Austin and Matthew Cain

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Summary:

In this episode, Marine veteran and entrepreneur Lee Ettinger shares his journey from military service to founding Power Plus Pain Aid. Discover insights on veteran transition, entrepreneurship, product development, and overcoming challenges in the health and wellness industry.

Key Topics:

  • Veteran transition challenges
  • Entrepreneurship and business growth
  • Product development in health industry

Chapters:

  1. 00:00 From Military Service to Entrepreneurship
  2. 12:41 Navigating the Transition: Challenges and Growth
  3. 20:44 The Birth of Power Plus Pain Aid
  4. 26:05 The Journey of Product Development
  5. 28:19 Building a Brand: From Concept to Market
  6. 30:38 Funding and Financial Strategies for Startups
  7. 31:58 The Importance of Team and Networking
  8. 32:15 Veteran Experiences and Mental Health Awareness
  9. 34:56 The Impact of Support Groups on Veterans
  10. 39:50 Navigating Civilian Life as a Veteran
  11. 40:12 Continuous Learning and Personal Development
  12. 42:06 The Discipline of Making Your Bed: Small Wins Matter

Resources:

Power Plus Pain Aid Website 

Use our DogTags to Ownership Discount Code at check out: DOGTAGS15 




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Episode Artwork S2:E15: How a Marine Veteran Created the First Energizing Pain Reliever 45:05 Episode Artwork S2:E14: From Marine to Maker: Building a Community-Driven Apparel Brand 39:35 Episode Artwork S2:E13: March Recap: Overcoming Adversity and Building Business 41:18 Episode Artwork S2:E12: How Tier One Coaching Is Transforming Military Preparation 39:40 Episode Artwork S2:E11: From Idea to Impact: Inside the DAV Patriot Bootcamp Winter Cohort 40:00 Episode Artwork S2:E10: From Humble Beginnings to Coast-to-Coast Security Empire: Nick Lawless' Journey 36:49 Episode Artwork S2:E9: Resilience and Growth: Veteran Jason Ambrosino Business Journey 39:09 Episode Artwork S2:E8: From Service to Success: Three Veteran Entrepreneurs Share Their Momentum 17:20 Episode Artwork S2:E7: From Combat to Community: Jeremy Stalnecker on the Might Oaks Foundation Purpose 38:47 Episode Artwork S2:E6: Building a Business with Purpose: Kamar Perkins' Story 37:26 Episode Artwork S2:E5: Wreaths by Nicole P.: A Unique Business Story 35:07 Episode Artwork S2:E4: Building a Community of Veteran Leaders 35:10 Episode Artwork S2:E3: Ash Stafford on Empowering Veterans Through Forces Brand 35:12 Episode Artwork S2:E2: From Service to Strategy: Patrick Murphy on Empowering Veterans Through Entrepreneurship 37:04 Episode Artwork S2:E1: Four Branches Bourbon: A Veteran's Tribute 51:08 Episode Artwork Episode 52 - Celebrating 52 Episodes of Inspiration 21:07 Episode Artwork Episode 51 - From Warrior Ethos to Ownership: Turning DogTags into Business Leadership 53:48 Episode Artwork Episode 50 - From DogTags to Wedding Planning: Carmen's Journey 38:21 Episode Artwork Episode 49 - Brazilian Roots, American Craft: Inside 5th Haven Cachaça with the Zachary and Jessica 33:28 Episode Artwork Episode 48 - From Marine Boots to Boardroom: Untangling your Leadership Path with Miguel Echols 25:15 Episode Artwork Episode 47 - From Soldier to Sober: Joe Yurick's Journey of Transformation 41:44 Episode Artwork Episode 46 - Three Episodes, One Mission: Turning DogTags Into Ownership 27:02 Episode Artwork Episode 45 - From Flight Paths to Franchises: How Air Force Veteran Vivek Shah Built his Entrepreneurial Trajectory 37:39 Episode Artwork Episode 44 - From Service to Support: How Chas Sampson Helps Veterans Get the Benefits They Deserve 48:52 Episode Artwork Episode 43 - From PAO to Powerhouse: How Waza Media is Transforming Veteran-Led Marketing 46:33