#10: This episode is part of our C-Suite Series on Growth Activated, where we dive into the minds of the C-suite—helping B2B marketing leaders better understand, align with, and partner with executives to drive real business impact.
Sales and marketing alignment has always been a challenge, but what if marketing leaders could see things through the eyes of a Chief Revenue Officer (CRO)? Understanding the CRO mindset is the key to building a stronger CRO and CMO relationship, proving marketing’s value, and ensuring marketing is seen as a true growth driver—not just a cost center.
In this episode, I sit down with Sloane Barbour, CEO & Co-founder of Engin, an AI-driven recruiting company. Before stepping into the CEO role, Sloane built his career in sales leadership, serving as VP of Sales and CRO, where he oversaw revenue strategy, GTM execution, and sales-marketing alignment.
We unpack:
If you’re a B2B marketing leader looking to strengthen your partnership with sales, align your strategy with revenue leadership, and gain real influence at the executive table—this episode is a must-listen.
🎧 Hit play now and start thinking like a CRO.
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