Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
Digitalk Arkitechs | Episode 1 - Mastering Sales: Insights from Glenn Poulos
In this conversation, Glenn Poulos shares insights from his extensive experience in sales, emphasizing the importance of relationship-building over transactional approaches. He discusses key principles from his book, including the significance of being proactive in sales interactions, the power of three in messaging, and the necessity of maintaining a human touch in an increasingly digital world. The dialogue also explores effective closing techniques and the critical collaboration between sales and marketing teams to enhance prospecting and networking efforts. In this insightful conversation, Glenn Poulos discusses the importance of humanizing communication in an age of automation, the value of respecting competitors, and the necessity of mini tours in sales. He emphasizes overcoming the fear of rejection in sales by embracing the power of 'no' and highlights the challenges of aligning sales and marketing teams. Poulos also offers practical advice for struggling salespeople, encouraging them to take action and maintain a positive mindset.
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