Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
Digitalk Arkitechs | Episode 2 - The Power of Profiling with Tom Reilly
In this conversation, Carolina and Tom Reilly discuss the intersection of sales and marketing, focusing on the importance of profiling and neuroscience in understanding customer behavior. Tom shares his extensive experience in sales consulting and explains how emotional drivers influence decision-making. They explore real-world applications of profiling in small and medium businesses, the accessibility of these techniques, and the ethical considerations that come with them. The discussion also touches on the role of AI in enhancing sales strategies and the necessity of personal connections in the sales process. In this conversation, Tom Reilly discusses the integration of AI in sales and marketing, emphasizing the importance of profiling and personalization. He contrasts traditional sales techniques with AI-driven approaches, highlighting how AI can enhance understanding of customer behavior and decision-making. The discussion also touches on the balance between personalization and privacy, the role of AI tools in daily sales processes, and the opportunities for small businesses in a changing market landscape.
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