Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
Digitalk Arkitechs | Episode 6 - The Future of Patient Engagement
In this conversation, Vasanta from Lotus Spring shares her journey from anthropology to healthcare investment banking and ultimately founding her own advisory firm. She emphasizes the importance of long-term sustainability in healthcare businesses, particularly in behavioral and women's health. Vicenta discusses the challenges faced by healthcare companies in scaling, the need for a balanced approach between marketing and operations, and the significance of identifying real market gaps. As a solopreneur, she also highlights the role of AI tools in enhancing business efficiency and the necessity for continuous adaptation in a rapidly evolving technological landscape. In this conversation, Carolina and Vasanta discuss the rapid evolution of technology, particularly in healthcare, and the role of AI in enhancing efficiency and patient engagement. They explore the challenges and opportunities presented by AI tools, emphasizing the importance of adapting to new technologies while addressing the existing gaps in healthcare services. The discussion highlights the need for healthcare businesses to leverage AI for better patient interactions and operational efficiency, ultimately reshaping the future of healthcare delivery.
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