Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
Digitalk Arkitechs | Episode 7 - Building Profitable Businesses with Strategy, Not Stress
In this conversation, Cherise, a fractional CFO, discusses the importance of aligning financial management with marketing strategies for small businesses. She emphasizes the need for automation tools to shift from reactive to proactive financial management, the significance of budgeting for marketing efforts, and the advantages of paid advertising. Cherise also shares insights on knowing when to hire support and the importance of a tailored content strategy across different platforms. In this engaging conversation, Charese from Financial Fancy and Carolina from Digital Arkitechs discuss the importance of investing in personal and professional growth, the significance of marketing strategies, and the necessity of understanding financial metrics in entrepreneurship. They explore the role of AI in business, the value of content creation, and the human element in financial relationships, emphasizing the need for entrepreneurs to be adaptable and continuously learn.