Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
Digitalk Arkitechs | Episode 17 - The Apple Watch That Saved a Nuclear Plant | UX Lessons Inside
In this episode, Carolina and Dino discuss the evolution of digital transformation, the importance of user experience in AI solutions, and common misconceptions about AI in business. They explore the intersection of neuroscience and marketing, emphasizing the significance of understanding consumer behavior. The conversation also touches on the future of AI, the challenges it presents, and the differences in sales strategies for startups versus enterprise companies.
#DigitalTransformation #AI #UserExperience #Neuroscience #Marketing #SalesStrategies #Automation #ConsumerBehavior #TechnologyTrends #BusinessSolutions