Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
Digitalk Arkitechs | Episode 22 - How to Test Messaging with $100
In this episode, Brian Hanley, CEO/CMO of Boombox Ads, shares his journey from mortgage banking to B2B marketing, particularly in the cybersecurity and SaaS sectors. He discusses the challenges faced by B2B marketers, the importance of understanding customer needs, and the effectiveness of various marketing strategies beyond LinkedIn. The conversation also delves into the intersection of technology and marketing, highlighting the role of AI in enhancing marketing efforts and the potential for hyper-customization in future campaigns.
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