Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
Digitalk Arkitechs | Episode 23 - Agents That Audit Agents, The New Agency Superpower
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In this episode of Digitalk Architects, we sit down with Caitlin “Kate” Morin (Leadville, Colorado), a software engineer turned growth marketer turned AI SEO / AISO (GEO) specialist.
We break down the biggest shift happening in search right now: traditional SEO helps you get ranked, while AISO helps you get recommended inside LLM-driven experiences. Kate explains why SEO fundamentals still matter, how to “translate” your content for robots (schema, structure, clarity), and how to reverse-engineer what AI tools are actually citing when they talk about your brand.