Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
The Real Cybersecurity Problem Is Inertia - Jared Casner l Digitalk Arkitechs Ep. 37
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In this episode, Jared Casner shares insights on cybersecurity, AI's impact on the industry, and how small and medium businesses can navigate these evolving challenges. Discover practical advice on building trust, understanding risks, and leveraging AI responsibly.
key topics
- Impact of AI on cybersecurity for defenders and attackers
- Common misconceptions about cybersecurity risks for SMBs
- Strategies for building trust instead of fear in cybersecurity
- Mistakes MSPs and IT providers make in communicating value
- The evolving cost and efficiency of AI models in business