Digitalk Arkitechs
Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease.
Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketing businesses. Whether it’s a quick solo episode sharing actionable tips, a deep-dive case study, or a chat with industry experts, every episode is packed with insights to help you save time, grow your leads, and boost your revenue.
No fluff, no complicated jargon—just honest conversations, smart strategies, and a little bit of fun. Hit that subscribe button, and let’s start building your digital edge today.
Digitalk Arkitechs
From BMW to Agribusiness - Amir Ternes Hamad l Digitalk Arkitechs Ep. 40
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Amir shares his journey from working with BMW to founding Neutralis, highlighting lessons learned about market understanding, innovation, and the role of AI in small business growth.
key topics
- Market understanding and customer needs
- The importance of governance and process
- Using AI to scale and innovate
- Challenges of startup validation and testing
- Balancing strategy and execution