Decoding Marketing ROI + How to Activate Your Business Video Strategy, with Dane Frederiksen

Spiraling Up — Marketing For Professional Services

Spiraling Up — Marketing For Professional Services
Decoding Marketing ROI + How to Activate Your Business Video Strategy, with Dane Frederiksen
Mar 12, 2025 Season 1 Episode 2
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How can professional services firms get started with video marketing?

Yes, it is possible to get started with video, even right now! In this episode of Spiraling Up, Austin, Joe, and MB explore whether or not professional services marketers can actually measure ROI on their marketing. And then video producer Dane Frederiksen joins the show to play a game called 'fill in the blank.' In this fun conversation, we cover:

  • The biggest mistakes firms make when starting with video
  • The most important element of a video marketing strategy
  • What to consider when scripting videos
  • Keys to creating high quality content, consistently
  • The best type of video for showcasing thought leadership
  • How many times you should post videos per week
  • How to use videos for client testimonials
  • The future of video marketing

Connect with Dane on LinkedIn: https://www.linkedin.com/in/digitalaccomplice/
Visit the Digital Accomplice website: https://www.digitalaccomplice.com/