Spiraling Up — Marketing For Professional Services
Marketing Lessons from the Super Bowl + the High Growth Firms
Mar 07, 2025
Season 1
Episode 1
Hinge
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth
In this episode of Spiraling Up, the gang draws parallels between Super Bowl advertisements and professional services marketing. Then, Austin tries to trick Joe and MB in a marketing game of “Fact or Fiction” based on the results of Hinge’s recent 2025 High Growth Study. In this episode, you’ll learn:
- If creating content is still the top marketing priority
- What percentage of revenue firms dedicate to marketing today
- The key business challenges firms face, like AI integration
- How proficient firms are in using marketing metrics
- The impact of speaking at targeted events
- The effectiveness of webinars in current marketing strategies
- What type of research High-Growth firms focus on