Buy or Sell: The Case for Building B2B Relationships, with Dr. Ryan O’Sullivan

Spiraling Up — Marketing For Professional Services

Spiraling Up — Marketing For Professional Services
Buy or Sell: The Case for Building B2B Relationships, with Dr. Ryan O’Sullivan
Sep 10, 2025 Season 1 Episode 15
Hinge

Buy or Sell? Relationships are the #1 asset to your organization.

In this episode of Spiraling Up, Austin, Joe, and Mary-Blanche sit down with Dr. Ryan O'Sullivan, Global Account Manager at Introhive for a game of ‘Buy or Sell?’ This fun conversation centers on the importance of building stronger business relationships. 

Then, the gang cuts through the GEO vs. SEO hype in this week’s Pivotal Story inspired by a post by Jeremy Moser.

CHAPTERS:
00:00 Welcome
04:26 Dr. Ryan O’Sullivan
08:29 Gameshow - Buy or Sell?
10:50 Buy or Sell #1
14:35 Buy or Sell #2
20:54 Buy or Sell #3
24:36 Buy or Sell #4
31:49 Buy or Sell #5
35:38 Buy or Sell #6
39:42 Buy or Sell #7
44:28 Buy or Sell #8
48:52 Pivotal Story

Connect with Ryan: https://www.linkedin.com/in/ryan-osullivan-uk/
Visit IntroHive: https://www.introhive.com/