Was launching Spiraling Up actually worth it?

In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value?

We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and long-term ROI, this episode pulls back the curtain on what it really takes to run a successful professional services podcast.

Whether you’re considering launching a podcast, already producing one, or questioning if the effort is paying off, this episode offers a candid, behind-the-scenes look at the realities of podcasting inside a growing firm.

In this episode:

• Was the Spiraling Up podcast experiment worth the time and effort?
• What surprised us most after a full year behind the mic
• Clips and moments that shaped the direction of the show
• Lessons on consistency, formats, and audience expectations
• What we’d double down on—and what we’d do differently
• How podcasting actually supports business development and brand growth

Who this episode is for:

• Professional services marketers and leaders
• Firm owners considering a podcast
• Podcast hosts questioning ROI or momentum
• Anyone curious about podcasting beyond “downloads and likes”

If you’re looking for a realistic, experience-based perspective on podcasting—not hype—this episode is a must-watch. Past episodes referenced:

• The 2025 Professional Services Marketing Tactics Draft + Everyday AI Examples
• Intern TAKEOVER: Will Gen Z Put Marketing in Jeopardy? with Sabrina Alperin
• Google Veo 3 is here and we're DOOMED...or are we? + B2G Power Plays with Megan Battaglia
• 10 Things We Hate About Websites (And Examples of Ones We Like)