5. Does Scheduling on Instagram Really Ruin Your Reach?

In this episode of the CEO HAUS podcast, Ellie is debunking the myth that ‘scheduling posts on Instagram always ruins your reach’. In the episode, she shows you how to find out for yourself if this is true for your account using A/B testing. Ellie dives into exactly which metrics to track and a step by step guide as to how to test for yourself and analyse the data properly. Scheduling can be hugely beneficial for being able to save yourself time with your social media and in reality, you’ll never know for sure whether it affects your reach without the evidence, so get the evidence and find out for yourself. 

Key Takeaways

Scheduling doesn’t always affect reach

It differs account to account and Instagram have never officially confirmed whether it does or doesn’t

A/B testing can give you the evidence to know whether this is true for your account or not 

You need to select your content type, test period and understand how to test properly in order to ensure your results are accurate 

It’s not just reach you should be tracking 

There are 5 different areas you should be tracking when testing if scheduling affects your Instagram account, not just reach.

You need to understand what to do with the data once you’ve tested

There’s no point having the data without understanding how to analyse and interpret it 

It’s not enough to do one test and rely on that data over time 

Algorithms change, and so does audience behaviour - so if you want to do this properly you should be repeating this test every few months to see if anything has shifted. 

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