6. The Different Audience Stages To Match Your Funnel + Content To

In this episode of the CEO HAUS podcast, Ellie is talking all about how to create content that attracts an audience of buyers, not just followers. She walks you through the audience stages and what content to create to speak to them at each stage, as well as how to choose the right free resource to attract VIP-level clients. By the end of the episode, you’ll walk away with a 5 step plan for creating content that converts, rather than just engages. 

Key Takeaways

Having a big audience doesn’t necessarily mean having clients 

You need an audience of people who are ready to buy from you, so focusing on audience building alone without knowing how to convert them won’t lead to clients.

The type of free resource you create sets the tone for the kind of guests you’ll attract

If you want to attract high level clients, your free resource needs to be targeted specifically to this type of client

It’s not just about creating content pillars

You not only need content pillars, but also the understanding of how you turn these pillars into engaging content in multiple styles, as well as knowing the offer you’re driving people towards and the core message of this offer

When you have your freebie ready, automate the process

By using ManyChat you can make sure that your audience have the freebie instantly when they request it so you don’t lose their interest and you save yourself time 

The key is creating conversion content 

This is the content that will make your audience see you as the clear choice and be ready to buy.


Access the Bundle 'Your Shortcut to More Leads & More Sales' here 

Thank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it!

Finally, follow us on Instagram to stay updated on our latest episodes

@palmsocialsuk