8. How Ditching Profitable Offers For Aligned Services Can Transform Your Business with Remi Gutteridge

In this episode of the CEO HAUS podcast, Ellie is joined by her first guest - Remi Gutteridge. Remi is a Brand & Marketing Strategist who helps to turn iconic humans into sold-out disruptive money-making brands. They discuss Remi’s journey in building her business, from starting out as a social media manager to now ending up as a personal brand specialist. Remi talks about the challenges she’s been through along the way, including hiring a full-time employee that didn’t work out and trying to juggle two arms of her business before going all in on her coaching and branding business. They also dive deep into what a personal brand really is and why it’s so important to any online service providers.

Key Takeaways

Building a personal brand is not just for influencers

As a service provider, your personality and brand are what people connect with and buy into. 

Focus on what you enjoy and are meant to do, rather than just what brings you money 

You have to be ready to let go of certain aspects of your business even if they are profitable, when they aren’t aligned for you

Building a personal brand online doesn’t have to feel hard

It’s about bringing you and your offline world into your online world so that people get to know you and see your personality and uniqueness - that’s it.

Connecting with others in the online space is the key

Remi & Ellie met through a mastermind so they talk about how this kind of environment supported them through building a business and personal brand through the power of being surrounded by others on the same path as you

Sharing with your audience when things go wrong as well as your wins is hugely important

When something goes wrong, learn the lesson and then share it as this will only grow the trust your audience have in you by showing your vulnerability 

Showing up online and having a voice does not make you arrogant

It’s not showing off and as women we are conditioned to feel like it is, when really it’s how our audience are able to connect with us

Connect with Remi on Instagram here
Listen to Remi's Think Like A Brand Podcast here 

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