9. What I’m Doing Differently to Scale My Business in 2025 vs 2024

In this episode of the CEO Haus Podcast, Ellie’s diving into what she’s doing differently to scale her business in 2025 vs 2024. Ellie talks about how 2024 was a year of growth but also a year of learning hard truths about what works, what doesn’t, and what truly aligns with her long-term vision. Now, as she plans for 2025, she’s taking those lessons and shifting her strategy to focus on sustainability, simplicity, and scalability. After listening to this episode, you’ll have insight into the shifts she’s making, and maybe you’ll even find inspiration for your own business strategy for the year ahead. 

Key Takeaways

Running multiple live coaching programmes isn’t always the way

Although this brings in more revenue, if it doesn’t feel aligned to the experience you want your clients to have or the way you want to work then you have to let it go 

Adding more offers can mean less freedom

By adding more to your offer suite, you can end up constantly launching, creating and managing instead of focusing on scaling anything effectively

Flash sales are a short-term tactic

They’re great for a burst of income, but you can’t rely on this approach for predictable, recurring revenue

Stop speaking to disempowered buyers

Instead of trying to meet people where they are, stand in your own power and lead from clarity and confidence

Don’t get caught up in the noise

Stop comparing your path to others, stay in your own lane

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