10. Why Your Messaging Isn’t Converting and How to Sell Without Selling on Instagram Stories

In this episode of the CEO Haus Podcast - Ellie is diving into one of her favourite topics: how to sell without selling on Instagram Stories and why your messaging might not be converting right now. Ellie talks about how making sales from your Instagram Stories isn’t about hard selling or following the same old boring advice. It’s about aligning your messaging with what your audience needs to hear and creating Stories that connect, resonate, and convert. Throughout this episode, she shares tips straight from her mini course, Instagram Story Selling Secrets, which dives even deeper into how to position yourself as an authority and turn your Stories into a sales machine. You can find the link to grab it below if you want to dive straight in after this. 

Key Takeaways

Stop trying to make yourself hard sell every day
Constantly posting about your offer, listing what’s included and asking people to DM you without giving them a reason to care - it feels salesy and icky 

Stop talking features, start talking outcomes
Your audience care more about the transformation your offer provides than what's included

If your stories aren’t leading to sales, there’s likely a disconnect between how you talk about your audience’s problems and how they perceive them
Either your clients don’t feel seen, or you’re speaking to the wrong audience stage

The key to high-converting messaging
Show your audience why the problem is urgent and why your solution is the best fit

Sell without selling
Help your audience self-identify, highlight why their current approach isn’t working, and show them how you solve the problem


Access Instagram Story Selling Secrets Here

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