12. Proactive vs. Reactive Content & WTF Is The Difference?

In this episode of the CEO Haus Podcast - Ellie is talking all about being proactive and reactive in your content. If you’ve ever found yourself reacting to other people’s posts, searching for content ideas, or creating on the spot because something triggered you, this episode is for you. Ellie explains the difference between proactive and reactive content, what the signs are that you’re stuck in reactive content creative and the clear steps to get out of reactive and into proactive content. By focusing on proactive content, you’re building your authority, saving time and increasing conversions while staying aligned with your long-term vision. 

Key Takeaways

Proactive Content is intentional and strategic
It’s inspired by your own sales goals and long term vision. 

Reactive Content is triggered by external influences
It’s based on what others are saying, doing, or posting and it’s often created in the moment without a clear purpose. 

If your messaging is overly “anti-something” you’re likely stuck in Reactive content creation
Instead of sharing your unique perspective, your content focuses on what you’re against, leaving little room to show what you’re for

Plan your sales first
This is the most effective way to avoid being reactive as you can then build your content strategy around this

Proactive Content builds authority
Your audience sees you as a leader with a clear message, not someone who’s just reacting to trends

If you want to increase your conversions, you need to be less reactive and more proactive
When you’re being proactive with your content, it’s aligned to your sales goals, which means it’s more effective at turning followers into clients

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