13. The Buyer Types & How To Make Selling Less Complicated

In this episode of the CEO Haus Podcast, Ellie is breaking down the four buyer types for you. If you’re not seeing the conversions you want, despite having a good sales strategy, the problem might not be how often you’re selling—but how you’re selling. By the end of this episode, you’ll have a clear understanding of them, how they make purchasing decisions, and how to adjust your sales strategy to reach all of them—so you can convert more leads, increase your revenue, and make selling feel a whole lot easier.

Key Takeaways

Your audience isn’t made up of just one type of buyer.
If you’re only selling one way, you could be missing out on 75% of potential sales.

People make buying decisions in different ways
Some people buy based on proven results, others buy based on emotion, others need time to weigh up their decision and others need all of the data and clear explanations.

Understanding buyer psychology isn’t about putting people into boxes
It’s about diversifying your sales strategy so you can sell from different angles and reach every type of buyer.

Marketing to specific buyer types has a massive impact on your sales
One of Ellie's clients implemented this strategy and saw a 40% increase in conversions simply by diversifying her messaging. That’s the power of understanding buyer psychology.

Sales feel easier when you’re not relying on just one approach.
By diversifying your content to four different buyer types, you’ll no longer feel like you’re just doing repetitive selling and sales will start to feel so much easier.

You shouldn’t only be trying to speak to people like you
You might be an analytical buyer, but others in your audience may be one of the other three buyers. If you only try to talk to people like you (in the way that you buy) you miss out on the rest of the potential buyers.

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