CEO Haus

15. Your Freebie Isn’t Shit But It’s Not Making You Money Is It?

Ellie Hudson Season 1 Episode 15

In this episode of the CEO Haus Podcast - Ellie talks about why your freebie isn’t converting, how to fix it, and what you need to do to turn email subscribers into paying clients. So many business owners create amazing freebies that bring in tonnes of leads and then do nothing with them. Ellie dives into creating funnels that convert, so you can start collecting money, not just emails. 

Key Takeaways

Strategic Instagram content and CTA’s drive serious leads.
Your content and CTAs should be strategically built to attract leads that are already looking for a solution.

Your freebie isn’t the problem your sales engine is.
If you’re not nurturing your leads and providing them with a clear next step towards buying, they’re not going to convert.

You’re missing bottom funnel content that converts.
Content for visibility and value isn’t enough. You need content that actually moves people closer to buying. 

See your freebie as a sales tool.
Your freebie should act as a filter that attracts, qualifies, and pre-sells the right people.

You need a tripwire…
It’s essential for filtering serious buyers from freebie collectors. 


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