17. The Exact Launch Strategy I Used in My Recent Launch: The Instagram Funnel Sprint

In this episode of the CEO Haus Podcast - Ellie is giving you the full behind the scenes of her most recent launch - The Instagram Funnel Sprint, and breaking down the exact strategies she used to have a successful launch. Ellie breaks down what a strategic, layered launch actually looks like and how it can lead not only to sales… but to even bigger upsells and conversions without the stress, panic or burn out.

Key Takeaways: 

Start with awareness, not sales

The launch starts with problem-aware content that gets your audience thinking about their struggles, not your offer. You create demand by making them realise their gaps first, not by pushing the solution.

Design your lead magnet with intention

Your lead magnet isn’t just a list-building tool - it deepens the problem-awareness and positions your offer as the natural next step, building anticipation without giving away the fix.

Promote with purpose, not repetition

Focus on content that tackles three key audience pain points (e.g. funnel clarity, lead quality, and inconsistent sales), showing how your offer could solve them - no copy-pasting, just strategic storytelling.

Treat your freebie like a conversion event

The freebie should be structured to pre-sell your offer, by demonstrating the problem, showcasing the solution, and aligning your offer as the clear next move.

Upsells happen when you’ve built trust

Your upsells won’t feel salesy if the entire funnel - content, lead magnet, freebie, and offer - was designed to build trust, prove results, and provide value upfront, making the upsell feel like a natural next step, not a pitch.

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