19. You’re Not Making Sales From Your Content Because You’re Skipping the Buyer’s Journey

In this episode of the CEO Haus Podcast - Ellie’s diving into the real reason your content isn’t converting - even when it looks like you’re doing everything “right.” From lightbulb moments to buyer psychology, she breaks down the 5 stages of the buyer’s journey and how to speak to each one inside your content. It’s all about building trust, guiding your audience, and shifting from “just getting engagement” to creating content that actually sells. If you’ve been stuck in content limbo - this is your roadmap out.

Key Takeaways: 

"Helpful" content isn’t always converting content.

You might be getting likes, saves, clicks, and “this is so useful” replies… but if you’re not moving people through the buyer’s journey, they’ll never move into buyer-mode.

Most creators are speaking to the wrong stage (or just one).

If they don’t even know they have a problem yet? Your offer won’t land. And if they do know, but haven’t seen your solution as the answer? They’ll keep scrolling.

The buyer’s journey has 5 stages - and your content needs to touch them all.

From unaware to ready to buy, each stage needs a different kind of message. Miss one, and you risk losing them before they even see your offer.

Sales content doesn’t mean “just pitch more.”

It means creating posts that build toward the sale - by waking people up, naming their exact struggles, showing your method, and building trust before the CTA drops.

It’s not about posting more - it’s about posting with purpose.

You don’t need more content. You need more intentional content that meets your audience where they are - and moves them forward.

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