20. Connection > Content: The Facebook Group Strategy with Alice Walter

In this episode of the CEO Haus Podcast – Ellie’s sitting down with social media strategist Alice Walter from Wonderland Socials, to talk about the most slept-on client attraction tool: Facebook groups. If you’ve been putting all your energy into Instagram and your DMs are empty - this episode is the permission slip (and strategy) you didn’t know you needed. Alice breaks down why community-driven spaces convert better, how to actually use groups without being spammy, and what most service providers get totally wrong about showing up online. From profile audits to posting with purpose, this episode is for anyone ready to build trust, attract aligned leads, and turn visibility into sales - without burning out.

Key Takeaways: 

Facebook groups aren’t dead, but your strategy might be.

If you’re not seeing results, you’re likely missing the connection piece. It’s not about posting more - it’s about posting with presence.

Instagram isn’t your only stage.

Diversifying your platforms = expanding your reach. If your dream clients aren’t biting on IG, they might already be waiting in a Facebook group.

People buy from people, not profiles.

Showing up with value, sharing wins, and starting real conversations builds trust faster than any cold DM. 

Your profile is your shopfront.

If your bio doesn’t clearly communicate who you help and how, you’re leaving money on the table - especially inside groups.

Automation is helpful. Connection is non-negotiable.

Systems are great - but they should never replace real human energy. You need to be efficient and intentional. 

Connect with Alice on Instagram here and download her guide on how to get more clients using Facebook groups here. 

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IMPORTANT LINKS:
Apply for social media management or to work with our agency in a bespoke package:
www.palmsocials.com/contact

For coaching: send me a DM on IG and let’s see if we’re a perfect fit

If we’re not already besties on IG, you’ll find me at:@palmsocialsuk