Growth with AI: Founding Momentum and Marketing Evolution with Ashley Wilson | The Inside Scoop EP 9

Episode Summary

Join Janet and Ashley Wilson as they dive into the cutting-edge strategies driving sales automation and startup growth in the latest episode of The Inside Scoop. 

From leveraging AI to streamline workflows to empowering sales teams with actionable insights, Ashley offers a behind-the-scenes look at how Momentum is revolutionizing the way organizations operate.

Ashley also reflects on her experiences as a founder, highlighting the challenges and opportunities of scaling during a global pandemic. She emphasizes the critical importance of adaptability, customer-centricity, and building a strong operational foundation to support sustainable growth.

Whether you’re a founder, GTM leader, or operations professional, this episode is packed with practical advice and innovative approaches to thriving in today’s SaaS ecosystem.

About Ashley Wilson

Ashley Wilson is the Co-founder and COO of Momentum, a sales automation platform designed to simplify workflows for revenue teams. With a background in marketing and product strategy, Ashley has held key roles at organizations such as Sauce Labs and Olivine Marketing, where she scaled teams, drove operational efficiency, and built strong brand identities.

She is also a champion of community-building, having organized global tech meetups and conferences to foster collaboration and innovation. Ashley’s leadership style is rooted in connecting technical solutions with real-world business needs, making her a force in the SaaS and startup communities.

Ashley’s Expertise Includes:

• Driving operational efficiency through sales automation.
• Scaling startups with customer-first strategies.
• Empowering teams with actionable data and streamlined workflows.

Key Takeaways

1. Sales Automation for Efficiency
   Discover how Momentum integrates with tools like Salesforce and Slack to save time, reduce manual tasks, and enhance sales execution.
2. Building Resilience During Uncertainty
   Ashley shares lessons learned from founding Momentum during the pandemic and scaling a global, hybrid organization.
3. Operational Excellence as a Growth Driver
   Learn why aligning processes and leveraging automation are critical for scaling SaaS businesses effectively.
4. The Role of Community in Tech
   Ashley highlights the value of fostering collaboration through events and meetups, and how these connections drive innovation.
5. Adapting to the AI Revolution
   Explore how AI is reshaping sales workflows and empowering teams to achieve better outcomes.

Episode Highlights

• Momentum’s approach to sales automation and its impact on GTM teams.
• Strategies for scaling operations in dynamic and unpredictable environments.
• The power of community in driving professional and personal growth.
• Insights into the future of AI in sales and operations.