The Impact Compass

Episode 7: Individual Giving with Mary Mulliken

Julius Mbeya Season 1 Episode 7

Individual giving is an important source of revenue for running organisations. Whether it is a start-up or a mature organisation with a multimillion dollar budget, individual donors play an important role in resourcing. Individual giving can fund things that more structured funding cannot fund such as infrastructure, staff development, board development, and other OD things that are usually hard to fundraise for. Individual giving is an important source of revenue for running organisations. Whether it is a start-up or a mature organisation with a multimillion dollar budget, individual donors play an important role in resourcing. Individual giving can fund things that more structured funding cannot fund such as infrastructure, staff development, board development, and other OD things that are usually hard to fundraise for.

In this episode, Mary shares insights into sourcing individual donors, cultivating and retaining these donors and transforming them as advocates for the work.  While fundraising is a daily grind like any other hustle, she asserts that the work can be rewarding. Individual giving is about shifting power and ownership to those who are most closest to the problem. It helps address global injustice or income inequality. At a personal level, the joy of translating relationships from formal to informal and forming deep personal friendships around a common mission to create change cannot be gainsaid. 

At a critical time when we are experiencing the loss of government funding from the US, we are shifting to a place where our reliance on individual donors and our reliance on grant organizations is growing, and that’s going to be true for all non-profits and especially those abroad.  It’s a calling; we have to answer it.” Mary.