A-Z of Launching a Roblox Game

In this episode of Process Unpacked, host Amir Khorram sits down with Nicholas Kovacich, Head of Product and Partnerships at Exclusible, to explore the dynamic world of Roblox game development. Nicholas shares insights into how Exclusible collaborates with major brands like Care Bears and YouTuber Like Nastya to create immersive, community-driven gaming experiences on the Roblox platform.

Nicholas walks listeners through the meticulous process of building a successful Roblox game, from strategic ideation to the development and launch phases. He emphasizes the importance of understanding Roblox’s unique community, leveraging the platform’s tools, and aligning brand goals with player expectations. Nicholas also highlights key strategies for extending a game’s lifecycle, including regular content updates, player-driven feedback, and innovative marketing approaches.

Whether you’re a game developer, marketer, or tech enthusiast, this episode offers valuable lessons on creating engaging virtual experiences that resonate with diverse audiences. Tune in to learn how Roblox is reshaping gaming and brand storytelling.