Starting a Consulting Business 101: Lessons from the Field

Shannon Putman, founder of Putman XR Consulting, joins Process Unpacked to discuss the evolving role of XR in education and beyond. From her early days as a special education teacher to leading statewide VR deployments, she shares how immersive technology transforms learning experiences. Shannon breaks down the unique challenges of integrating VR in K-12 classrooms, workforce training, and athletics—emphasizing the need for hands-on support and customized solutions over one-size-fits-all approaches.

As a business owner, Shannon reflects on the transition from structured school environments to the unpredictability of consulting. She discusses the learning curve of running a business, from project management and delegation to pricing services and tracking hours. Her insights highlight the delicate balance between financial sustainability and a mission-driven approach.

The conversation also explores the broader future of XR adoption. Shannon challenges the misconception that schools are “plug and play” ready for VR, advocating instead for better training and strategic implementation.