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Process Unpacked
Welcome to Process Unpacked—the podcast that unravels project management and workflow challenges to help you work smarter, not harder. Hosted by Amir Khorram, a 20-year tech industry veteran, each episode delivers actionable strategies to elevate your team’s efficiency.
Process Unpacked is brought to you by Meegle, the project management solution trusted by over 200,000 daily active users to streamline collaboration and drive success.
Process Unpacked
Why Startups Fail Without a Clear User Persona
In this episode of Process Unpacked, go-to-market expert Justin Gerrard unpack what really drives successful product launches. Drawing from his experience as a startup founder and GTM leader at companies like Twitch and Discord, Justin shares hard-earned lessons on aligning teams, defining audiences, and avoiding costly missteps.
Justin explains why many startups underestimate the power of a clear user persona and value proposition—and how skipping those steps leads to chaos down the line. He emphasizes the importance of role clarity, documented processes, and regular team check-ins to keep launches on track, even in fast-moving environments.
The conversation also explores Justin’s go-to tactics for early-stage traction, from community-driven testing to leveraging low-cost, high-reward platforms like TikTok and Discord. Whether you're pre-launch or post-product-market-fit, this episode is packed with practical insight on how to bring order to GTM chaos and execute with focus.