The Jump Moment
What does it take to go from dreaming to doing?
The Jump Moment.
Every creative who’s made the leap to freelance has had a Jump Moment. Sometimes it’s a bold, unmistakable event. Other times, it sneaks up slowly, shaped by life’s circumstances or a quiet realization.
And if you’re dreaming of turning your creative hobby into a business, chances are you’re searching for that moment, wondering, “Is now the time to jump?”
In each episode, I sit down with creatives and entrepreneurs to explore their Jump Moment—the fears they faced, the courage it took, and the lessons they learned along the way.
These stories will inspire you, show you that you’re not alone, and give you the tools and confidence to take your next step.
Your Jump Moment might be just around the corner. Let’s get you ready for it.
The Jump Moment
The first 90 days of your freelance business
In this episode of The Jump Moment, Matt Curtis walks through what it really looks like to start a freelance business. Whether you’re preparing to leave your job or already in your first few months as a freelancer, this episode outlines a 90-day roadmap to help you build in a way that is realistic and builds momentum.
Matt shares the 12-week framework he walks through in the Christian Creative group to help freelancers set a manageable building pace. If you’ve ever tried to cram an entire business build into a long weekend or holiday break, this episode will help you slow down, plan smarter, and building a way that gains momentum over time.
The 90-Day Jump Start Plan
Weeks 1–6: Building the Foundation
1. Discover Your Why – Identify what drives you and the people you’re called to serve.
2. Build and Price Your Offer – Connect your skills to your client’s real-world problems.
3. Short-Term Marketing – Create a plan to start sharing your offer right away.
4. Personal Systems – Build systems that help you protect you time outside of working in your business.
5. Contracts and Taxes – Understand simple contracts and tax implications as a business.
6. Professional Systems – Build workflows, client onboarding, and invoicing systems to support the operation of your business.
Weeks 7–12: Sustaining Momentum
7. Mid- and Long-Term Marketing – Build a marketing planning focused on mid-term and long-term investments.
8. Money in Business – Learn how to make wise financial decisions that protect your future.
9. The Heart of a Freelancer – Learn how to work well with clients, be gracious and humble, and create healthy boundaries.
10. Protecting Imagination – Prioritizing rest, creativity, and long term creative health.
11. Developing your Skills – Ongoing growth and development as a creative.
12. Evaluate and Pivot – Use a 90-day planning rhythm to review, refine, and set your next goals.
Resources Mentioned
- Traction by Gino Wickman — A powerful guide to building and running your business in 90-day cycles. Affiliate link: https://amzn.to/4a0fY7P
- Quarterly Workflow Worksheet — Matt’s free tool to help you plan and evaluate your next 90 days. Download.
Join the Christian Creative group on Skool.
Learn more about 1:1 coaching or find tools to help with your jump to freelance at https://www.lunchtimeheroes.co/coaching.