In this eye-opening episode of Balanced, host Stephanie Blaine pulls back the curtain on the real cost of entrepreneurship—the ones no one includes in those “I quit my 9–5!” celebration posts.
From self-employment taxes and lost benefits to the sneaky subscriptions draining your account and the invisible emotional load you carry as a CEO, Stephanie breaks down every category of cost you must understand to run a profitable, sustainable business.
With her signature blend of truth-telling, humor, and practical steps, she helps you get clear on the financial reality of being your own boss—so you can plan, price, and run your business like the CEO you are.
If you’ve ever wondered, “Where is all my money going?” or felt blindsided by unexpected costs, this episode is your reality check (in the best way possible).
⏱️ Timestamps (Short)
00:00 – Welcome to Balanced
00:22 – The dream vs. reality of entrepreneurship
00:43 – The celebration posts never show the real costs
01:21 – The romanticized “I’m my own boss” illusion
01:42 – The hidden financial + emotional costs
02:25 – Three types of costs: obvious, sneaky, invisible
02:50 – The obvious costs you still underestimate
03:14 – Self-employment tax reality check
03:33 – Health insurance + lost benefits
04:27 – The sneaky costs (subscriptions, tools, education)
05:39 – Contractors + service providers add up
06:03 – The real cost of working from home
06:40 – The invisible costs draining your energy
07:23 – The mental load of being in every department
08:45 – Income inconsistency + emotional toll
09:34 – Why this isn’t to scare you—but empower you
10:30 – Action Step #1: Review three months of statements
11:29 – Action Step #3: Calculate your real hourly rate
12:15 – Audit where you’re wasting time
12:41 – The cost of DIY vs hiring help
13:51 – You didn’t start your business to struggle
14:38 – Share the episode + normalize real talk
15:06 – Closing message: balance your books, your business, your life
✨ Perfect For:
✓ Entrepreneurs are consuming business advice but lacking clarity
✓ Small business owners are tired of guessing instead of knowing
✓ Creators and service providers ready to understand profitability
✓ Anyone serious about building a scalable, data-driven business
Links & Resources:
Book a free consultation
Join the Starlite DIY Club – step-by-step bookkeeping guidance
Start with the desk. Clean up your calendar. And remember—every hour you organize now is a gift to your future self.
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this episode of Balanced, host Stephanie Blaine exposes one of the biggest blind spots in the online business world. You’re consuming advice from top industry leaders—Alex Hormozi, Jenna Kutcher, Amy Porterfield, Gary Vee—and it’s all incredible… but it’s built on one massive assumption they never talk about.
They assume you already have your bookkeeping handled.
Stephanie breaks down why every strategic decision, marketing strategy, course launch, and “double down on what’s working” advice depends on one thing: clean, organized, up-to-date financial data. Without it, even the best business advice becomes guesswork.
With humor, tough love, and actionable steps, Stephanie helps you stop “playing business” and finally build the financial foundation your business needs to grow with confidence and clarity.
⏱️ Timestamps (Short)
00:00 – Welcome to Balanced: business + life in harmony
00:22 – Real talk: consuming content doesn’t equal clarity
00:42 – The gurus you follow… and the massive assumption they make
01:25 – The missing foundational step no one talks about
01:42 – Why every piece of advice assumes clean books
02:00 – The Alex Hormozi moment that made everything click
02:19 – The financial questions every strategic decision requires
02:42 – Why you can’t get help without accurate numbers
03:03 – Busy ≠ profitable
03:27 – The harsh truth: all advice is useless without bookkeeping
03:49 – Why clean books = smarter, faster business growth
04:11 – The pain of running a business blind
04:58 – The real difference between entrepreneurs who scale + those who don’t
05:19 – Action Step #1: Sign up for QuickBooks Online
05:37 – Action Step #2: Gather every bank + credit card statement
05:56 – Action Step #3: Block two hours to start or hire support
06:13 – Inside the Starlight DIY Club: bookkeeping support made simple
06:32 – You didn’t start your business to “wing it”
06:53 – Share the episode & normalize the unsexy stuff
07:14 – Follow Stephanie on Instagram
07:35 – Closing message: Balance your books, your business & your life
✨ Perfect For:
✓ Entrepreneurs are consuming business advice but lacking clarity
✓ Small business owners are tired of guessing instead of knowing
✓ Creators and service providers ready to understand profitability
✓ Anyone serious about building a scalable, data-driven business
Links & Resources:
Book a free consultation
Join the Starlite DIY Club – step-by-step bookkeeping guidance
Start with the desk. Clean up your calendar. And remember—every hour you organize now is a gift to your future self.
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this episode of Balanced, host Stephanie Blain gets real with a dose of tough love every business owner needs to hear. If you’re feeling stuck, burned out, or wondering why your business growth has stalled, this conversation will be your wake-up call.
Stephanie shares five brutally honest questions that challenge you to stop lying to yourself and start taking ownership of your success. From checking whether your work is truly worth paying for to facing the uncomfortable truths hiding in your books, this episode will help you trade denial for clarity — and clarity for growth.
With her signature warmth, humor, and real talk, Stephanie walks you through the mindset shifts and practical steps that lead to lasting progress in business and in life.
⏱️ Timestamps (Short)
00:00 – Welcome to Balanced
00:42 – Tough love time: stop lying to yourself
01:02 – The 5 brutally honest questions that change everything
01:21 – Question 1: Would you pay you for your work?
02:40 – Question 2: Are you chasing busy or building wealth?
04:10 – Question 3: Do you actually know your profit margins?
05:55 – Question 4: Does your calendar reflect your priorities?
07:50 – Question 5: What are you pretending not to see?
09:55 – Facing the truth and finding freedom
10:13 – How awareness sparks real growth
10:30 – Free consultation to identify your business blind spots
10:52 – Inside the Starlight DIY Club: bookkeeping support made simple
11:36 – Closing thoughts: face the hard truths, reap the rewards
✨ Perfect For:
✓ Small business owners curious about AI and automation
✓ Entrepreneurs who want to work smarter, not harder
✓ Creators and service providers seeking more freedom and clarity
✓ Anyone ready to embrace tech without losing their human touch
Links & Resources:
Book a free consultation
Join the Starlite DIY Club – step-by-step bookkeeping guidance
Start with the desk. Clean up your calendar. And remember—every hour you organize now is a gift to your future self.
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this episode of Balanced, host Stephanie Blain dives into one of the most talked-about topics in business right now—AI and automation—and what they really mean for small business owners.
If you’ve ever wondered whether AI will replace your role, or if it’s just another passing tech fad, Stephanie is here to break it all down in her signature approachable, balanced way. You’ll learn how to use AI tools to save time, boost clarity, and reclaim your energy—without losing the human touch that makes your business special.
From bookkeeping breakthroughs to practical automation tools, Stephanie shows how AI can become your most loyal assistant—one that helps you grow smarter, faster, and with more freedom.
⏱️ Timestamps (Short)
00:00 – Welcome to Balanced
00:43 – Making AI fun and accessible for small business owners
01:07 – The QuickBooks webinar that sparked this episode
01:43 – How AI is already shaping your daily business life
03:04 – The hidden AI tools you’re already using
03:50 – Why small business owners are optimistic about AI
04:10 – The big question: “Will AI replace me?”
04:27 – The good, the bad, and the myths about AI
05:07 – Overcoming overwhelm and using AI wisely
06:13 – Why AI won’t replace business owners—but can empower them
07:14 – Reframing AI as your business assistant
08:34 – Keeping the human touch while using automation
09:07 – How AI is transforming bookkeeping + finances
10:07 – Clean data = powerful automation
11:22 – Stephanie’s favorite AI tools and how she uses them
12:00 – ChatGPT, Midjourney, Fathom, Canva, Loom + more
15:18 – How AI helps reclaim time and reduce burnout
16:38 – The surprising amount of time AI can save small businesses
17:42 – Using automation to restore balance and creativity
18:42 – Reducing decision fatigue and ending burnout
19:42 – The mindset shift: curiosity over fear
20:25 – Invitation to join the Starlight DIY Club
21:31 – Final thoughts: stay curious, experiment, and celebrate wins
22:11 – Closing message: keep your books and your mindset balanced
✨ Perfect For:
✓ Small business owners curious about AI and automation
✓ Entrepreneurs who want to work smarter, not harder
✓ Creators and service providers seeking more freedom and clarity
✓ Anyone ready to embrace tech without losing their human touch
Links & Resources:
Book a free consultation
Join the Starlite DIY Club – step-by-step bookkeeping guidance
Start with the desk. Clean up your calendar. And remember—every hour you organize now is a gift to your future self.
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this episode of Balanced, Stephanie takes you inside a personal and powerful shift—how organizing your workspace, schedule, and digital systems can spark business clarity, boost your finances, and even improve your mental health.
She shares how a simple Monday morning clean-up led to a chain reaction of productivity, and then breaks down the real connections between clutter, calendar chaos, and burnout. This is more than a pep talk—it’s a practical episode packed with strategies to help you reclaim your space, your schedule, and your sense of calm as a business owner.
You’ll learn how to create a Money Monday ritual, set up energy-based time blocks, and use structure to build real freedom in your business.
Episode Breakdown:
00:47 – Welcome to Balanced + Stephanie's messy desk moment
01:00 – Why organization directly affects your finances
02:50 – Financial clarity tip: Start a weekly Money Monday ritual
04:45 – Use structure to eliminate money leaks + chaos
7:45 – Organizing your calendar for business growth
08:33 – How time blocking and energy-based scheduling work
10:58– Audit your current schedule to design a better week
12:35 – Tips to implement batching, themes, and smarter workflows
14:30 – Why organization is also a mental health strategy
19:21 – Burnout, boundaries, and reclaiming your time
20:55 – Self-leadership: How your systems reflect your self-worth
22:42 – Encouragement to start small (organize one thing!)
24:00 – How you can work with Stephanie & join the Starlite DIY Club
Perfect For:
✓ Entrepreneurs feeling overwhelmed or cluttered
✓ Small business owners needing workflow systems
✓ Creatives craving calendar clarity
✓ Anyone ready to organize their business and feel empowered
Links & Resources:
Book a free consultation
Join the Starlite DIY Club – step-by-step bookkeeping guidance
Start with the desk. Clean up your calendar. And remember—every hour you organize now is a gift to your future self.
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this powerful episode of Balanced, host Stephanie Blaine shares a game-changing mindset shift that can completely transform how you do business—moving from charging for time to charging for transformation.
If you’ve ever felt capped by hourly rates, stretched thin by client demands, or frustrated that your income doesn’t reflect the real value you deliver, this episode will hit home.
Stephanie breaks down how to make the shift from trading hours for dollars to building a value-based business model that rewards your expertise, supports your lifestyle, and attracts the right kind of clients. Through relatable stories and actionable insights, she explores this transformation across her three signature pillars: financial clarity, business strategy, and lifestyle design.
⏱️ Timestamps
00:00 – Welcome to Balanced
00:49 – The shift from time to transformation
01:51 – Why hourly pricing limits growth
03:13 – Clients buy results, not hours
04:40 – Reframing offers around outcomes
05:19 – What value-based pricing really means
07:47 – Pillar 1: Know your true profit per client
12:17 – Pillar 2: Position yourself as a results-based brand
16:45 – Pillar 3: Reclaim your time and freedom
20:18 – The mindset behind pricing with confidence
22:43 – Recap + key takeaways
24:07 – Final thoughts and next steps
✨ Perfect For:
✓ Service-based entrepreneurs tired of trading time for money
✓ Coaches, consultants, and creatives ready to raise their prices
✓ Small business owners seeking freedom and sustainability
✓ Anyone who wants to design a business that supports their life
📌 Links & Resources:
🌟 Join the Starlight DIY Club: https://starlightbookkeeping.com/starlight-diy-club
📺 Watch episodes + subscribe on YouTube: https://youtube.com/@starlightbookkeeping?feature=shared
📸 Follow Stephanie on Instagram: @stephblain
🌐 Visit the website: https://starlightbookkeeping.com/
💬 Book your free consultation: https://link.bookkeeper.net/widget/bookings/bkconsults-ecommerce-2a1298cf-f8b9-46b9-a2f6-53890f394f0c
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this inspiring episode of Balanced, host Stephanie Blaine helps business owners flip the script on the final stretch of the year. Instead of coasting into December, Stephanie shares how to reclaim Q4 and turn it into a season of strategy, clarity, and renewed momentum.
If you’ve ever looked up in October wondering where the year went—or caught yourself saying, “I’ll start fresh next year”—this episode is your wake-up call. Stephanie lays out a practical, motivational roadmap to refocus your goals, tidy up your finances, streamline your systems, and finish the year with confidence.
With her signature mix of real talk, humor, and actionable advice, she’ll help you shift from burnout to breakthrough, proving that it’s never too late to turn your business year around.
⏱️ Timestamps
00:00 – Welcome to Balanced: business + life in harmony
00:45 – The Q4 mindset: why it’s not time to coast
01:22 – Treating Q4 as a strategic checkpoint, not a slowdown
02:06 – Stephanie’s game plan for a strong finish
02:49 – Reflect, review, and realign your goals
03:13 – How to celebrate wins + learn from challenges
03:40 – Reassessing what still matters and adjusting your goals
04:08 – Setting realistic Q4 objectives that move the needle
05:16 – Breaking goals into monthly and weekly milestones
05:39 – Prioritizing key projects for maximum impact
06:43 – How to create a simple Q4 action plan
07:30 – Protecting your time + the power of delegation
08:09 – Why finishing 2 key projects beats half-finishing 5
08:34 – Leveraging Q4 seasonal opportunities for marketing + sales
09:17 – Planning your holiday promotions and festive campaigns
10:02 – Strengthening customer relationships through gratitude
10:44 – Getting your finances in order before year-end
11:06 – Reviewing your revenue, expenses, and budget
11:45 – Planning ahead for taxes and smart year-end deductions
12:22 – Cleaning up your books and getting a clear financial picture
13:33 – Stephanie’s pro tip: free financial workflow consultation
13:52 – Streamlining your systems and improving efficiency
14:11 – Updating SOPs, client workflows, and tech tools
15:16 – The behind-the-scenes improvements at Starlight DIY Club
16:36 – Rallying your team and maintaining motivation
17:16 – Celebrating wins + communicating clear Q4 goals
17:38 – Incentives and team morale boosters
18:21 – Avoiding burnout: taking care of yourself as the leader
19:20 – Why Q4 is the perfect setup for a powerful 2026
20:20 – Recap: The Q4 action checklist
21:07 – Finishing strong = confidence for the new year
21:27 – Exclusive offer: Free month in the Starlight DIY Club
22:14 – Free 1:1 consultation with Stephanie
22:51 – Final motivation: end the year with pride and purpose
✨ Perfect For:
✓ Entrepreneurs ready to finish the year strong
✓ Small business owners who feel behind but want to catch up
✓ Founders needing clarity and focus in the last quarter
✓ Anyone tired of “starting over next year” and ready to act now
📌 Links & Resources:
Watch this episode on YouTube and subscribe to the channel
Join the Starlite DIY Club – Use code COFOUNDER50 for 50% off
Visit my website
Leave a review or DM Stephanie with your money mindset type!
Want more tips on balancing business and life?
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this episode of Balanced, Stephanie dives deep into a powerful but often overlooked part of running a business—your money personality. Whether you're a frugal saver, a big spender, or somewhere in between, understanding how your mindset shapes your money decisions can transform how you run your business.
Stephanie breaks down four common money personalities and explains how each one impacts your pricing, investing, and financial confidence. She shares relatable stories and mindset shifts to help you move from money stress to money strategy.
Plus, Stephanie introduces her brand-new Starlite DIY Club for solopreneurs—perfect for those DIY-ing their bookkeeping but craving guidance and structure.
00:00 – Welcome to Balanced
Stephanie introduces the show and shares her mission: helping you find harmony between business and life.
01:03 – What is a Money Personality?
Stephanie introduces the concept and why it matters for entrepreneurs. Spoiler: your mindset is driving more decisions than you think!
02:30 – Your Unique Money Story
How childhood experiences and family patterns shape the way you think, spend, and earn.
03:06 – Why Your Money Mindset Affects Your Business
From pricing to hiring, your inner beliefs about money show up in every business decision.
05:31 – The 4 Money Personalities
Stephanie explains each type, the pros/cons, and how they show up in business:
• The Money Worshipper
• The Money Avoider
• The Money Vigilant
• The Money Status Seeker
10:13 – How to Leverage and Shift Your Personality
Five actionable steps to make your money mindset work for you, not against you.
13:04 – Progress Beats Perfection
No mindset is wrong—what matters is being aware and making empowered changes.
13:40 – New! The Starlite DIY Club
Stephanie introduces her membership for solopreneurs who want confident, stress-free bookkeeping support.
14:58 – Final Words & Ways to Connect
Subscribe, share, and get 50% off the Starlite DIY Club using code COFOUNDER50.
Perfect For:
✓ Solopreneurs and small biz owners navigating money habits
✓ Anyone DIY-ing their finances and feeling stuck
✓ Entrepreneurs who want to understand and shift their money mindset
✓ Listeners craving confidence and clarity around money
Links & Resources:
Watch this episode on YouTube and subscribe to the channel
Join the Starlite DIY Club – Use code COFOUNDER50 for 50% off
Visit my website
Leave a review or DM Stephanie with your money mindset type!
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this special episode of Balanced, host Stephanie Blaine finally unveils something she’s been building behind the scenes—the Starlight DIY Club.
If you’ve ever felt empowered by doing your own books, only to hit that wall of late-night reconciliations, receipt piles, and the dreaded “Am I even doing this right?” moment, you’re not alone. That’s exactly why Stephanie created a supportive community for entrepreneurs who want clarity, confidence, and consistency in their finances—without spending thousands on bookkeeping services.
Inside the Starlight DIY Club, you’ll find practical tools, live Q&As, accountability check-ins, and a private community where no question is “too small.” With options for extra pro support and a limited-time founding member discount, this is your chance to finally stop guessing at your books and start feeling in control.
00:00 – Welcome to Balanced: business + life in harmony
00:43 – Why DIY bookkeeping starts out empowering but can become overwhelming
01:26 – The reason Stephanie created the Starlight DIY Club
02:09 – A peek inside: resource center, templates, and evolving tools
02:30 – The Five-Star Foundations course (QuickBooks essentials)
02:51 – Live Q&A sessions for personalized answers
03:13 – Monthly accountability, reminders, and money date check-ins
03:37 – Private community for support + shared wins
03:57 – Pro Support option: one-on-one monthly session
04:17 – What members will gain: clarity, confidence, time, peace of mind
04:37 – Membership plans: Basic, Pro, and Annual
05:29 – Deadline: Offer ends September 28th
05:52 – How to join and what to expect on day one
06:12 – Final encouragement: You don’t have to do it alone
✨ Perfect For:
✓ Solopreneurs and small business owners doing their own bookkeeping
✓ Creators and coaches who want financial clarity without overwhelm
✓ Entrepreneurs craving community + accountability around money
✓ Anyone ready to turn chaos into confidence in their books
📌 Links & Resources:
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
In this episode of Balanced, host Stephanie Blaine dives into one of the biggest questions small business owners face: Should you keep doing your own books, or is it time to hire a pro?
If you’ve ever found yourself up late sorting receipts, second-guessing QuickBooks entries, or wondering if bookkeeping is stealing time from what you do best, this episode is for you.
Stephanie unpacks the benefits of DIY bookkeeping, shares eight practical tips to help you manage your numbers with confidence, and explains the clear signs it’s time to outsource. Plus, she introduces a brand-new resource—the Starlight DIY Club, a supportive membership community to help entrepreneurs stay consistent, confident, and connected.
With relatable stories, actionable strategies, and a warm dose of encouragement, this episode will leave you feeling empowered to take control of your books—without burning out.
00:00 – Welcome to Balanced: finding harmony in business + life
00:42 – Today’s focus: DIY bookkeeping—when it works and when to let go
01:06 – Why DIY bookkeeping is a smart first step for new businesses
02:11 – Key benefits: cost savings, financial insight, flexibility, learning
06:20 – The real talk: challenges of DIY bookkeeping
07:28 – Practical tips for DIY bookkeeping success (8 must-dos)
14:40 – How to plan ahead for taxes and expenses
18:56 – Leveraging support and resources (you don’t have to do it alone)
20:02 – The signs it’s time to outsource bookkeeping
26:36 – Myths about hiring a bookkeeper (and why they’re not true)
29:41 – Why community + accountability make all the difference
36:12 – Announcement: Launching the Starlight DIY Club (Sept 15)
42:08 – Recap + key takeaways
43:23 – Final encouragement and next steps
✨ Perfect For:
✓ Solopreneurs and small business owners juggling their own books
✓ Entrepreneurs wondering if it’s time to hire a bookkeeper
✓ Creators who want to build financial confidence without overwhelm
✓ Anyone craving community support while running their business
📌 Links & Resources:
Want more tips on balancing business and life? Follow me on Instagram for insights on bookkeeping, business, and everything in between!
Nobody Told Me I'd Be Paying for THAT: The True Cost of Entrepreneurship
15:19
The Unsexy Truth Every Business Guru Assumes You Already Know (But You Don’t).
7:49
5 Brutally Honest Questions Every Business Owner Needs to Answer
12:18
The AI Advantage: How Small Business Owners Can Work Smarter Without Losing Their Soul
22:35
Organized Entrepreneur: Systems That Save Your Sanity & Boost Your Bottom Line
24:42
Stop Selling Time: How to Charge for Transformation Instead
24:39
Finish Strong: How to Make Q4 Your Best Quarter Yet
23:37
Your Money Personality- The Hidden Script Running Your Business
15:18
Introducing the Starlight DIY Club: Bookkeeping Support Made Simple
6:45
DIY Bookkeeping: When to Do It Yourself and When to Hand It Off
45:09