THE HIGH-EARNING WOMEN PODCAST

Personal Branding: Because “I’m Just Me” Isn’t a Career Strategy!

Jackie Porter Season 1 Episode 20

What does it really mean to build a personal brand and why does it matter so much for high-earning women?

In this episode, Jackie Porter sits down with Andrea Watchnik, executive coach and founder of Talk About Talk, to demystify personal branding and reveal how it’s less about perfection, more about authenticity.

Together, they explore:

  • Why personal branding is not just about LinkedIn and logos
  • How identifying your unique strengths helps you lead with confidence
  • The connection between self-awareness, executive presence, and earning potential
  • How to combat imposter syndrome and build an authentic, magnetic brand
  • A step-by-step framework to define and communicate your personal brand

Whether you’re leading a team, managing a business, or exploring your next chapter, your brand is already speaking. Let’s make sure it’s saying what you want it to.

Resources Mentioned:
-Visit Andrea’s site: www.talkabouttalk.com
-Follow Andrea on LinkedIn: Andrea Watchnik
-Try a personality assessment: 16personalities.com

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