The People Success Circle
The Case for In Person Networking
Aug 12, 2025
Mindy East
When was the last time you walked out of a networking event thinking, that conversation could change everything?
In this episode of People Success Circle, I’m making the case for why in-person networking is still one of the most powerful ways to build your personal brand, strengthen your brand identity, and grow your business brand in a noisy, hyper-connected world. Whether you want to stand out from the crowd, be known, or be remembered, showing up strategically at the right events can open doors that online connections alone simply can’t.
I share real stories—from landing a speaking gig months after a single conversation, to securing new clients who remembered my elevator pitch from across the room—to show exactly how face-to-face connection leads to opportunity. We’ll cover the networking strategy you need, how to decide which events are worth your time, and how to follow up so you stay top of mind long after the event is over.
Key Topics Discussed:
- Why personal branding starts with clarity on what you want to be known for
- How to research and choose in-person networking events that align with your brand strategy
- The difference between meeting your ideal client and meeting someone who can connect you to them
- How to prepare your LinkedIn profile, business card, and elevator pitch before you walk into the room
- Why your introduce yourself moment needs to be clear, memorable, and tailored to the audience
- How to write and deliver your elevator pitch script so people can repeat it when you’re not in the room
- The importance of quality conversations over collecting as many business cards as possible
- How to follow up after an event with LinkedIn connections, coffee chats, and shared resources
- Why networking is the number one way to grow your career, your client list, and your opportunities
- Real success stories that prove you can elevate your brand through networking both online and in person
In this episode, you’ll walk away knowing how to grow your brand through intentional relationship-building—and why in-person networking events should be a non-negotiable part of your visibility plan.
Resources Mentioned:
People Success Playbook: https://limerockconsulting.myflodesk.com/peoplesuccessplaybook
Company Website: www.limerockcareerco.com
Speaking Website: www.mindyeast.com