Her Identity Project: God-Given Worth and Confidence for Overwhelmed Moms
Hey Mama! Welcome to Her Identity Project, your Christian women’s podcast and safe space for Jesus-loving moms to rediscover their God-given worth, confidence, and purpose—*beyond* the labels of motherhood.
You're in the right place if you're a busy mom in your 30s or 40s—juggling the messy-middle years of motherhood—and ready to ditch self-doubt and discover all the reasons you're worthy of self-care, feeling beautiful and KNOWING that you are fully deserving of God's perfect plan for your life (AKA your greatest hopes and dreams ✨).
We’ll get real about battling ‘not enough’ lies—and replace them with God’s truth.
My mission is to help you claim Ephesians 2:10 for yourself: recognizing that your true identity comes from *HIM*—as a child of God and His masterpiece 🎨. You don’t need to be perfect or have it all together to know you are loved—or to fully love yourself!
Together, we’ll connect the dots between your inner and outer beauty 💖, so you can show up with confidence and purpose in every area of your life.
We’ll share:
✝️Real-life testimonies of the transforming love of Christ
🔥Powerful scripture insights
🌱Expert advice on mindset, wellness, and inner healing
💄 And yes—practical self-care, like skincare and makeup tips perfect for busy moms!
My goal? To empower you to live out your faith with intention, confidence, and beauty. Join me on this journey, and let’s uncover our authentic, radiant selves—together!
**New episodes drop every Thursday! **
Her Identity Project: God-Given Worth and Confidence for Overwhelmed Moms
Unshackled: How I Broke Free From Shame (And How You Can Too)
Have you ever felt trapped by self-doubt, shame, or the weight of labels the world puts on you? In this raw and revelatory solo episode, Ashley Iduda opens up about her decade-long struggle with identity—from denying her creativity as a makeup artist to feeling like an "imposter" as a stay-at-home mom. She shares how a transformative encounter with God’s love shattered her chains of insecurity and helped her finally see herself as His masterpiece (Ephesians 2:10).
Through personal stories—like her journey to New York City, battling shame, and even a startling revelation about "devil pigs"—Ashley uncovers the lies that hold women back and offers biblical truths to reclaim your God-given identity. If you’ve ever felt "not enough" or wondered what it truly means to be beautiful from the inside out, this episode is your invitation to freedom.
Key Takeaways:
1. Beauty from the Inside Out
- Core Mission: Why Ashley’s podcast exists—helping women root their identity in Christ so their inner light radiates outward.
2. You Are God’s Masterpiece (Ephesians 2:10)
- Truth: The Greek word poema reveals we’re God’s "workmanship"—His intentional, beautiful creation.
- Reflection Question: How would your life shift if you fully believed you were a divine work of art?
3. Identity Isn’t Found in Roles or Achievements
- Lie vs. Truth: Labels like "mom" or "career" don’t define your worth. Ashley’s shame over "quitting" makeup artistry kept her stuck for years.
- Challenge: What roles or past mistakes are you letting define you?
4. Childlike Wonder vs. Adult Shame
- Contrast: The unfiltered joy of children vs. the lies adults believe.
- Exercise: Reconnect with what lit you up as a child (art, dirt, dancing)—it may reveal your God-given purpose.
5. Breaking Free from Fear & Shame
- Ashley’s Journey: From self-doubt ("I’m not creative enough") to courage (moving to NYC for makeup school).
- Hard Truth: Shame grows in silence; freedom comes when you confront it.
6. The "Devil Pig" Principle
- Spiritual Insight: Seer Micah Turnbo's startling revelation—negative self-talk feeds darkness.
- Action Step: Replace "I’m ugly/stupid" with "I am loved, chosen, and God’s handiwork."
Mentioned in This Episode:
- Scripture: Ephesians 2:10, Genesis 1:31
- Mentor: Crystal Wright (makeup career coach) https://www.instagram.com/crystalwrightlive/?hl=en
- Teachings: Micah Turnbo on spiritual warfare https://www.youtube.com/watch?v=Uv38VYhvERw
**************SAVE THE DATE free workshop:💄 Designed to Glow (April 29) for Biblical teaching on self-worth, skincare & makeup demo. Save your spot! Email ‘GLOW’ to hello@ashleyiduda.com
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