In this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise.

What you’ll learn in this episode:

•Why email should be more than a direct response tool

•The impact of new technologies like Heymail and Superhuman on inbox curation

•How to shift email content from transactional to trust-building

•Strategies to approach email as a “social feed” channel

•Why quality content should feel worth paying for—even in email

Text us what you think about this episode!