In this episode, we interview Harikrishna Rao, an experienced marketer and engineer, currently working with Treasure Data, a leading customer data platform. Hari shares his insights on demand generation and the critical role that content plays in creating demand.

What you'll learn in this episode:

• The essential role of content as the "fuel" for demand generation engines.
• Strategies to balance the art and science of content marketing.
• The importance of testing and avoiding personal bias in marketing strategies.
• How to create valuable, personalized experiences while respecting user privacy.
• Real-life examples of effective customer service and personalization.

Text us what you think about this episode!