In this episode we interview Janet Jaiswal, VP of Marketing at BlueShift and a seasoned B2B SaaS marketer with over 20 years of experience. Janet shares her expertise in scaling and growing companies by leveraging strategic marketing insights, and discusses the latest changes in Google's algorithm and how it affects content marketing strategies.

What you'll learn in this episode:

• How Google's new AI-driven search generative experience (SGE) impacts website traffic and visibility.
• Key strategies for optimizing conversion rates amidst declining organic search traffic.
• The importance of balancing AI tools with human creativity in content creation.
• Effective tools and tactics for improving website optimization and staying competitive.
• How to utilize AI to understand customer intent and improve ad targeting and customer support.

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