In this episode, we interview Jessie Rogers Lazzarino, a seasoned content marketer with a diverse background in writing, editing, and systems design.

What you'll learn in this episode:

• The essence of systems thinking and its application in content marketing.
• Practical steps to introduce and implement systems thinking within a marketing team.
• Tips on creating unified editorial calendars and documentation systems to drive efficiency.
• Examples of low-cost systems that maximize content use across channels.
• How to identify opportunities for building systems that enhance collaboration and minimize redundancies.

Text us what you think about this episode!