In this episode, we interview Mackenzie Gilstrap, a seasoned B2B content marketer currently working for an architecture and design firm. Mackenzie shares her insights on how to create human-centric content that builds genuine relationships and trust in B2B marketing.

What you'll learn in this episode:

• The definition and importance of human-centric content in B2B marketing.
• How to engage employees to become content creators and storytellers.
• Tactical advice on integrating human stories with product and service information.
• Methods for tracking and communicating the success of a human-centric strategy.
• Ideas for expanding this approach to customers and clients.

Text us what you think about this episode!