In this episode, we interview Julia Sachs, a former tech journalist turned tech marketing expert, who shares her insights on building authority and expertise in a crowded digital space. Julia discusses her journey from journalism to tech marketing, and the strategies she uses to help startups and established companies stand out.

What you'll learn in this episode:

• How to position yourself as an expert in your field.
• The importance of conviction and authenticity in content marketing.
• Balancing consistency and risk-taking in content creation.
• Drawing inspiration from unexpected sources, like the music industry, to shape your content strategy.

JuliaSachs.xyz

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