n this episode, we interview Shuchi Sarkar, CMO of LTI Mindtree.

What you'll learn in this episode:

• Strategies for transforming marketing from a cost center to a growth center.
• The importance of customer insights in shaping marketing strategies.
• How to measure and demonstrate marketing's impact on the sales funnel.
• Tips for fostering innovation and accountability within marketing teams.
• Techniques to influence and shift company culture towards a marketing-centric approach.

Text us what you think about this episode!