In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.

What you'll learn in this episode:

• The resurgence of branding in the marketing landscape
• Differences between performance marketing and brand-focused strategies
• Tactical approaches to understanding the consumer journey
• Effective ways to communicate change within an organization
• Methods for empathizing with consumers even if you're not one of them

Text us what you think about this episode!