In this episode, we interview Shannon Harper, a seasoned marketer and fractional CMO at ourcmo.co.

What you’ll learn in this episode:

• Effective strategies for initiating and growing partner marketing relationships.
• Examples of successful partnerships and how they increased revenue.
• Tips on leveraging tools like Partner Stack for segmenting and managing partnerships.
• How to create valuable content that benefits both partners in the relationship.
• The role of webinars, LinkedIn groups, and customized marketing materials in partnership success.

Text us what you think about this episode!