In this episode, we interview RJ Licata, the Senior Director of Marketing at Terakeet.

What you’ll learn in this episode:

• The evolution from permission marketing to reception marketing.
• How to tailor your content to what consumers are already looking for.
• Strategies for optimizing owned assets to maximize their value.
• The importance of building relationships with consumers before they are ready to buy.

Text us what you think about this episode!